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A worrying trend
The drop in Las Vegas tourism so far this year is well-documented. The latest visitor figures show a 7% decrease year-on-year for the first six months of 2025, with a recent X poll revealing that 68% of the 17,098 respondents blame high prices for the decline in interest. Other reasons given for the decline were President Donald Trump’s trade policies and economic uncertainty.
initiative by the Las Vegas Convention and Visitors Authority (LCVA) to offer a citywide sale
Casinos appear to be waking up to the new reality and are getting on board with a new initiative by the Las Vegas Convention and Visitors Authority (LCVA) to offer a citywide sale to drum up business.
The organization gave details about this plan Monday and listed a website that features discounts on everything from resorts to restaurants, experiences, and entertainment. Talking about the initial five-day sale, LCVA President and CEO Steve Hill invited people to “plan their next escape at an unbeatable value.”
Trying to tempt visitors
The citywide sale lasts until September 26 and big-name properties across the city are involved. MGM Resorts International is offering half off stays at some of its Las Vegas Strip casinos, as well as offering food and beverage credits. Caesars Entertainment is another major player to back the new initiative, having similar promotions to MGM.
promotions even go as far as offering big price cuts on wedding chapels
Other casinos are waiving resort and parking fees, while some offer free room upgrades, free slots play, late check-outs, and discounted room rates. The promotions even go as far as offering big price cuts on wedding chapels.
Bright shoots appearing
Investors are watching the situation in Las Vegas closely to see if the drop in visitors is just a temporary blip or a sign of bigger trouble on the horizon.
Talking about the current situation, Deutsche Bank Analyst Steven Pizzella wrote in an investor note on Monday that there are reasons to be “cautiously optimistic,” pointing towards a small boost in revenue-per-available rooms and remarking about some notable upcoming conventions hitting the city.
a 65% year-on-year decline in visitors from Canada in June
He also noted that Canadians might start returning to Vegas now that the NHL season is getting ready to kick off. There was a 65% year-on-year decline in visitors from Canada in June, with many people pointing to President Trump’s disparaging comments about the neighboring country as a big reason for the drop.
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