FusionPlay, a bold new name in iGaming aggregation, has officially launched with the promise to transform how operators access and deploy online casino content with an ultra-fast, scalable, and startup-friendly solution.
Founded by Dmitry Starostenkov, the CEO of renowned online poker solutions provider EvenBet Gaming, and led by CEO Alexandra Artemova from the company’s base in Belgrade, Serbia, FusionPlay has been designed to meet the rising demand for agile casino products in emerging and established markets.
Leaning on EvenBet’s extensive iGaming expertise, FusionPlay’s turnkey solution has been developed to enable online operators to choose from over 15,000 casino games and more than 230 providers all through a single, seamless integration. The basic aggregator offering, consisting of the handpicked titles from top-performing content creators, takes only seven days to launch.
The aggregator’s offering is set to empower operators of all sizes, from startups to established brands, with the tools they need to grow rapidly with the flexibility that they don’t always find in traditional aggregator business models.
The platform’s unique ‘no growth – no fees’ model offers operators a low-risk entry point. For instance, should a partner’s user numbers or GGR remain below a set threshold within the first three months, they pay no content fees, removing one of the biggest cost barriers for newcomers.
In addition to ready-made content libraries, FusionPlay will support ongoing content optimisation with tailored recommendations based on audience and regional performance, allowing operators to benefit from a data-driven approach to game deployment.
By offering powerful aggregation capabilities without the usual complexity, FusionPlay opens the door to drive business growth for underserved operators and provides emerging content studios with a vital route to market.
Alexandra Artemova, CEO at FusionPlay, mentioned:
Our goal with FusionPlay is to take the pain out of casino content integration and empower operators to grow faster. Whether an operator brand is launching into a new market or scaling their business to new heights, FusionPlay is built to support operations of all sizes to move quickly, efficiently, and with total confidence in expanding an online casino offering.
Dmitry Starostenkov, Founder of FusionPlay and EvenBet Gaming CEO, added:
FusionPlay is the result of years of industry knowledge and listening to what operators truly need: fast access to great content, expert support, and fewer hurdles to growth. We’re proud to introduce a solution that is as flexible as it is powerful.
