Boomerang Partners, an affiliate marketing agency and an Official Regional Partner of AC Milan, participated in SiGMA Europe 2025 in Rome from November 4th to 6th, 2025.
The company’s booth generated heightened interest among conference participants throughout the event. It was designed in the signature ‘Boomerang Arena’ concept, effectively connecting sports and modern technologies. The booth was divided into several themed zones dedicated to football, tennis, basketball, and boxing, as well as locations for sports-related activities.
One of the main highlights of Boomerang Partners’ participation in the Rome event was the announcement of the Golden Boomerang League winners. This sports traffic tournament took place from September 1st to October 31st. It involved current and new Boomerang Partners’ affiliate partners. 68 teams, which generated 20+ sports FTDs for brands from Boomerang Partners’ client portfolio over the two-month tournament period, made it to the final draw. On November 4th, the company determined the winners using certified randomization tools. The winners became:
- QQMedia (prize — direct access to the annual Golden Boomerang Awards tournament)
- Apex Media (AC Milan Experience package, including paid flight, accommodation, and attendance at an AC Milan home match at San Siro Stadium in Milan)
- Luis Xavier (AC Milan Experience package, including paid flight, accommodation, and an AC Milan home match attendance).
The CEO of QQMedia commented:
Those who know me understand that I work with some of the largest operators in the industry, but Boomerang Partners will always hold a special place in my heart. What they are building is truly impressive, and I am proud to be part of this journey, witnessing how Boomerang Partners is steadily evolving from an underdog into a true power player.
A big thank you also goes to their entire team, especially the affiliate department, and in particular to Lilli, whose outstanding work, constant availability, and solution-oriented approach deserve special recognition.
The next goal is of course to win the Golden Boomerang Awards 2026, and we will give it our all to make that happen.
Boomerang Partners’ booth guests could play ping-pong with promoters, who were actually professional players in disguise, as well as participate in Soccer Penalty Shootout, bowling, volleyball, tennis, and badminton using Nintendo Switch Sports. For participation and wins, they received chips of various denominations. Chips could also be earned by completing tasks on the Wheel of Fortune, ordering drinks at the bar, and even finding them in the open areas of the SiGMA Rome venue. On November 5th, Boomerang Partners hosted a gift auction at their booth, with chips as a currency. These prizes were raffled off:
- Luka Modrić (AC Milan) signed jersey
- iPhone 17 Pro Max
- Ray-Ban | Meta Wayfarer smart glasses
- Apple AirPods Pro 3
Those participants who failed to win the auction were in for a surprise. The next day, November 6th, a gift shop with items of varying prices opened at the Boomerang Partners booth. Booth guests could exchange chips for these gifts, which included, for example, AC Milan t-shirts, electric air pumps, instant photo printers, and other prizes.Â
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented:
Continuing the development of the ‘Boomerang Arena’ concept, we tried to bring numerous sports elements and meanings into the booth atmosphere, thus once again revealing our sports DNA and strategic vector. We traditionally applied the formula that connects business solutions, entertainment, and marketing activities.
We strive to make our booth a place that attracts partners and media, putting considerable effort into preparation, and believe that we have managed to solve the set tasks. We are already preparing for iGB Affiliate in Barcelona and invite you to visit our booth in advance.
Boomerang Partners are ending 2025 on a major note, but they’re not saying goodbye for long. Stay tuned.
