BOYLE Sports has extended its long-term partnership with Spotlight Sports Group (SSG) after the successful rollout of its newly revamped racecard – the first of its kind for a UK sportsbook.
Since implementing the enhanced Smart View technology, BOYLE Sports has recorded an 8% increase in total sessions with a bet placed, with the Smart tab delivering the highest conversion rate across the product.
Offering ‘Quick’, ‘Smart’ and ‘Pro’ views of each card give BOYLE Sports customers unrivalled choice and insight when making their selections, empowering them to ‘Back Yourself’, in line with the brand’s new platform.
With the ‘Quick’ view offering the traditional ‘at a glance’ runners and odds, ‘Smart’ gives ratings across a horse’s suitability across course, distance and ground as well as an overall score. The ‘Pro’ view gives bettors a deeper dive into form.
The renewed agreement underlines the strength of the collaboration between BOYLE Sports and SSG, with both companies committed to delivering innovative, data-driven solutions that enhance the betting experience for their customers.
Daniel Smith, Spotlight Sports Group’s Head of Global B2B Sales, said:
It’s fantastic to see Smart View delivering such strong results for BOYLE Sports and offering an improved experience for customers. The uplift in betting sessions is proof that customers value intuitive, personalised tools, and we’re excited to continue working with BOYLE Sports to raise the bar for racing products.
Adam Matues, Head of Sportsbook at BOYLE Sports, added:
Smart View supports our ambition to empower bettors to make confident decisions – the perfect example of bringing ‘Back Yourself’ to life through product innovation. Our customers want speed, clarity, and depth, and our revamped racecards deliver exactly that. The Quick, Smart and Pro tabs ensure we cater for every type of racing customer.
