XCLSV, a leading iGaming digital marketing agency and affiliate platform, has announced an exclusive partnership with Bullseye Event Group to become the Official iGaming Partner of Bullseye VIP Tailgates, creating the first comprehensive sports betting activation within its premium tailgating experiences.
The partnership positions XCLSV as the only brand authorized to promote sports betting and iGaming at Bullseye’s major tailgate events, spanning sportsbooks to social casinos. This exclusive access allows XCLSV to reach fans at their most passionate and engaged moments, when excitement peaks before major sporting events.
While the sports betting market has exploded to over $10 billion in annual revenue, traditional marketing approaches have focused heavily on digital acquisition, missing the opportunity to connect with highly engaged tailgating audiences. XCLSV’s partnership with Bullseye Event Group addresses this gap by capturing fans when they’re most passionate and receptive to brand messaging.
The partnership will see XCLSV activating at all home games for major NFL teams including the Rams, Browns, Saints, Panthers, Colts, Lions, and Broncos, with access extending to premium sporting events like the Super Bowl and NCAA Final Four. As the only brand authorized to promote sports betting and iGaming brands at these high-profile events, XCLSV will introduce patrons to leading sportsbooks, casinos, social casinos, and betting apps, helping them sign up while gathering valuable first-party data through its comprehensive CRM program.
The collaboration creates a complete customer journey, nurturing bettors from first-time sign-ups through experienced players while building comprehensive first-party data for targeted campaigns. XCLSV empowers users to wager wisely by offering insights, guidance, and exclusive offers across leading sportsbooks and casino operators, with tools designed to support players on their gaming journey and redefine how fans engage with iGaming responsibly.
Zaire Williams, Founder of XCLSV, said:
We recognized that while sports betting has gone mainstream, brands are missing a massive opportunity with tailgating audiences. These fans are the most engaged and passionate, yet they’ve remained largely untapped by traditional sportsbook marketing.XCLSV’s goal is to nurture people at every stage of their sports betting journey and to meet customers where they are. This partnership with Bullseye Event Group allows us to do exactly that – introducing fans to the right sportsbooks, casinos, social casinos, and apps while gathering valuable first-party data for our CRM programs.The tailgate isn’t just pre-game, it’s the ultimate brand activation moment. We’re not just reaching fans online; we’re connecting with them when they’re most excited about the game and most receptive to what we offer. Whether someone is placing their first bet or they’re a seasoned player, we’re there to connect them with the right tools and experiences at the moment when their passion peaks.
